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— INSIGHTS

Writing for technical leaders
who write to matter.

Long-form essays and short field notes on LinkedIn strategy, personal positioning, and the work of building a personal brand in technical fields.

Featured · Content analysis

The 15-Minute Weekly LinkedIn Analytics Review

A weekly analytics review should end with a decision, not a screenshot. In 15 minutes, you can work out what the audience responded to, whether they were the people you hoped to reach, and what deserves another attempt next week.

LinkedIQ Editorial · 7 min read ·
01 — Recent writing
LINKEDIN STRATEGY

Build a LinkedIn Content Strategy From Your Last 90 Days

A practical LinkedIn content strategy built from your last 90 days of posts: find working topics, authority signals, gaps, formats, and a sustainable six-week plan.

LinkedIQ Editorial 8 min read ·
PERSONAL BRANDING

20-Minute LinkedIn Personal Brand Audit: 15 Signals to Check

Audit your LinkedIn personal brand in 20 minutes with a practical 15-signal scorecard covering positioning, proof, content, and profile conversion.

LinkedIQ Editorial 9 min read ·
LINKEDIN STRATEGY

LinkedIQ vs Taplio: An Honest Comparison

A founder's honest take on LinkedIQ vs Taplio - what Taplio does well, where it's straining in 2026, and why we built something different instead of a clone.

LinkedIQ Editorial 9 min read ·
LINKEDIN STRATEGY

Best Times to Post on LinkedIn in 2026: A Data-Driven Guide

When is the best time to post on LinkedIn? We analyzed posting data across time zones, audience types, and days of the week. Here's what actually drives reach in 2026.

LinkedIQ Editorial 10 min read ·
LINKEDIN STRATEGY

LinkedIn Profile Audit: What 40 Senior-Engineer Profiles Got Wrong

I audited 40 LinkedIn profiles of senior engineers and technical founders. The same five gaps kept appearing. Every section scored and ranked - headline, About, Experience, Featured, photo, skills - with fixes.

LinkedIQ Editorial 14 min read ·
CONTENT ANALYSIS

LinkedIn SSI Score Explained: What It Is, How It's Calculated, and Why It Matters Less Than You Think

What is a LinkedIn SSI score? How is it calculated from the 4 components? What's a good score by industry - and why senior engineers should care more about save-to-like ratio.

LinkedIQ Editorial 9 min read ·
LINKEDIN STRATEGY

LinkedIn Analytics Without Shield: What to Use After Shield in 2026

Shield Analytics is shutting down. Here's how to export your data, compare your replacement options, and choose the right LinkedIn analytics workflow in 2026.

LinkedIQ Editorial 14 min read ·
LINKEDIN STRATEGY

Shield Analytics is shutting down. Here's how to move without losing your history.

Shield Analytics is winding down. A practical guide to exporting your LinkedIn performance history before it's gone - and where to put it so it survives the next crackdown.

LinkedIQ Editorial 6 min read ·
LINKEDIN STRATEGY

How to Post on LinkedIn Without Burning Out: A Data-Backed Consistency Guide

Why most LinkedIn creators quit within 3 months, the posting frequency data that debunks daily posting, and the batching systems sustainable creators actually use.

LinkedIQ Editorial 11 min read ·
LINKEDIN STRATEGY

The Shield alternative that can't be shut down (here's why)

Shield didn't lose to a competitor - it lost to how it accessed data. The difference between LinkedIn analytics tools that get banned and ones that don't.

LinkedIQ Editorial 7 min read ·
CONTENT ANALYSIS

AI vs Human LinkedIn Posts: What Actually Gets More Engagement in 2026

AI vs human LinkedIn posts in 2026: what engagement data, Reddit sentiment, and platform research actually say about which performs better and why.

LinkedIQ Editorial 12 min read ·
LINKEDIN STRATEGY

LinkedIn Algorithm 2026: How the Feed Actually Decides What Gets Seen

How LinkedIn's quality filter, golden-hour testing window, and semantic ranking work - and what actually gets suppressed.

LinkedIQ Editorial 11 min read ·
PERSONAL BRANDING

Your LinkedIn headline is doing most of the work. Most of you have wasted it.

The LinkedIn headline is the most-scanned, least-considered piece of writing on your profile. Here's what the strong ones do differently.

LinkedIQ Editorial 6 min read ·
LINKEDIN STRATEGY

Why "consistency" is the worst advice given to senior engineers

How often should you post on LinkedIn? The cadence-first playbook was built for content creators - it fails for the staff engineer with real depth and genuinely rare insight.

LinkedIQ Editorial 11 min read ·
CONTENT ANALYSIS

Saves are the metric that matters. Likes are the metric you see.

Why save-to-like ratio is the closest thing to a real authority signal on LinkedIn - and how to read it on the body of work you've already published.

LinkedIQ Editorial 7 min read ·
ENGINEERING LEADERSHIP

How to write about technical work without it sounding like a recruiter wrote it.

The "results-oriented" performance-review voice is killing your LinkedIn. Six concrete patterns for writing about technical work that reads like a human.

Coming soon~10 min read
CONTENT ANALYSIS

Hooks: the four patterns that work, and the dozen that don't.

The opening line decides everything. Four hook patterns drive most save behavior on senior-IC writing - here they are, with examples and counter-examples.

Coming soon~8 min read
PERSONAL BRANDING

Positioning is a contract you write with your audience.

If your headline says one thing and your posts say another, the audience optimizes for the version they trust - and that's never the version you want.

Coming soon~12 min read
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